ROCKFON

Rockfon is a global leader in acoustic solutions. Through quality, aesthetically functional, innovative and sustainable products, it aims to improve people's well-being by creating comfortable environments that help them think, work, study and rest well.

The Openbox team created an Influencer Marketing campaign involving vertical profiles on interior design and architecture residing in various European countries in order to present the new colour palette #ColoursOfWellBeing and change the perception of the Brand from "supplier of white ceilings" to "partner of colour wellness".

Influencers to present the new colour palette and change the perception of the Brand

PROJECT DETAILS

THE OBJECTIVE

To reach a highly defined audience in terms of demographic characteristics and affinity with the Brand’s Buyer Personas, in the European countries identified as the primary target market. In addition to the priority objective of brand awareness, the aim was to generate traffic to the website dedicated to the new Colour-book “The Colours of Wellbeing”.
At the same time, a social adv activity was launched, sponsoring some of the posts made to audiences defined according to their interests and demographic characteristics.

THE PROJECT

For the Influencer Marketing campaign, 7 middle-influencers from the UK, DE, NL, FR, NO, received a copy of “The Colours of Wellbeing” colour book so that they could browse through it and be inspired by the new colours and tips from experts in the field.
The creators, selected from a data-driven perspective, presented the Brand, its values, and the new products, highlighting its plus points and distinctive features through Instagram Stories and Posts. The former had a more educational role, while the posts were given the task of inspiring colour combinations to create comfortable interiors by showing the pages of the Rockfon catalogue.